The "Przeprowadzki Opole" website built on WordPress is an effective tool for presenting moving services and communicating with customers. Below is a more technical description of its elements:
- WordPress as a Platform:
- WordPress was used as a platform to build the website, which allows easy content management, updates and expansion of the website in the future.
- Appropriate themes and plugins were used to optimize the functionality of the website.
- Description of Services:
- The website contains a detailed description of the moving services offered. The information is clear and the content is tailored for SEO optimization, which has a positive impact on visibility in search results.
- Contact form:
- A contact form has been implemented to make it easier for customers to contact the moving company quickly and conveniently.
- The data entered in the form is processed securely, ensuring effective communication.
- Blog with Articles:
- The blog contains articles related to moving, which not only provides valuable information for customers, but also supports the website's positioning by optimizing the content for SEO.
- SEO campaigns:
- A comprehensive SEO campaign was carried out, including both on-site and off-site activities.
- On-site activities focused on optimizing content, meta tags, headers and URL structure, with the aim of improving the website's indexation by search engines.
- Off-site activities focused primarily on acquiring valuable backlinks from reliable websites, which has a positive effect on the website's authority in the eyes of search engines.
- Effects Monitoring:
- The effects of the SEO campaign were regularly monitored, analyzing the website's position in search results and tracking website traffic.
- Possible adjustments to the strategy were made to adapt to changing search engine algorithms.
- Google My Business listing:
- As part of the SEO campaign, it was decided to create and activate a Google My Company business card, which has a positive impact on the local visibility of the website.
- The business card has been carefully completed with important information such as address, opening hours, telephone number and link to the website.
- The business card was regularly updated, adapting the information to current needs and changes in the business, which has a positive impact on the local ranking of the website in Google search results.

An example of the appearance of a daily position report for a selected month from the SeoStation tool