Jeweler – ŚwiatBiżuterii24

The website was not created from scratch. My task was to improve search engine visibility following the actions of the previous company. The task was successful.

The website of the online store based on the Shoper platform underwent comprehensive SEO activities, which resulted in a significant increase in organic traffic. Below is a more detailed description of these activities:

On-Site SEO Optimization:
- Thorough on-site SEO optimization was carried out, including adjusting meta tags, headings, product descriptions and URL structure to improve indexation by search engines.
Adding New Subpages:
- New subpages with various topics related to the store's offer have been implemented. Each subpage was optimized for specific key phrases, which contributed to better visibility in search results.
Updating and Improving the Performance of the Website:
- Updates and improvements were made at the structural and functional level of the website to ensure a better user experience.
- Page loading speed has been optimized, which has a significant impact on user experience and position in search results.
Additional Information and Product Descriptions:
- Product descriptions have been extended and supplemented and additional information has been added, which not only increases the value for customers, but also has a positive impact on the website's indexation by search engines.
Off-Site SEO activities:
- An off-site SEO campaign was carried out, focusing mainly on obtaining quality backlinks from reliable sources, which increases the website's authority in the eyes of search engines.
Blog entries:
- Blog entries were systematically added, covering topics related to products, the industry and solving problems of potential customers. This contributed to building a community around the brand.
Effects Monitoring and Corrections:
- The effects of SEO activities were regularly monitored, analyzing organic traffic, positions in search results and conversion rates.
- Corrections were made to the SEO strategy, adapting it to changing trends and search engine algorithms.
Google My Business listing:
- The business card in Google My Business was thoroughly revised, adapting the information to current data and customer needs.
- Data such as address, opening hours, telephone number and website link have been updated, which has improved the precision and reliability of the information visible to potential customers.
Regular Business Card Updates:
- The business card in Google My Business was systematically updated, adapting the information to current changes in the online store's operations.
- New product photos, information about promotions and all important information affecting the customer experience were added.

Thanks to comprehensive SEO activities, the online store's website gained visibility in Google search results, which contributed to a significant increase in the number of clicks from the search engine and an increase in organic traffic. This is a perfect example of how careful on-site and off-site SEO can contribute to online marketing success.

Company X – June