The website of the online store based on the Shoper platform underwent comprehensive SEO activities, which resulted in a significant increase in organic traffic. Below is a more detailed description of these activities:

1. On-Site SEO Optimization:
   • Thorough on-site SEO optimization was carried out, including adjusting meta tags, headings, product descriptions and URL structure to improve indexation by search engines.
2. Adding New Subpages:
   • New subpages with various topics related to the store's offer have been implemented. Each subpage was optimized for specific key phrases, which contributed to better visibility in search results.
3. Updating and Improving the Performance of the Website:
   • Updates and improvements were made at the structural and functional level of the website to ensure a better user experience.
   • Page loading speed has been optimized, which has a significant impact on user experience and position in search results.
4. Additional Information and Product Descriptions:
   • Product descriptions have been extended and supplemented and additional information has been added, which not only increases the value for customers, but also has a positive impact on the website's indexation by search engines.
5. Off-Site SEO activities:
   • An off-site SEO campaign was carried out, focusing mainly on obtaining quality backlinks from reliable sources, which increases the website's authority in the eyes of search engines.
6. Blog entries:
   • Blog entries were systematically added, covering topics related to products, the industry and solving problems of potential customers. This contributed to building a community around the brand.
7. Effects Monitoring and Corrections:
   • The effects of SEO activities were regularly monitored, analyzing organic traffic, positions in search results and conversion rates.
   • Corrections were made to the SEO strategy, adapting it to changing trends and search engine algorithms.
8. Google My Business listing:
   • The business card in Google My Business was thoroughly revised, adapting the information to current data and customer needs.
   • Data such as address, opening hours, telephone number and website link have been updated, which has improved the precision and reliability of the information visible to potential customers.
9. Regular Business Card Updates:
   • The business card in Google My Business was systematically updated, adapting the information to current changes in the online store's operations.
   • New product photos, information about promotions and all important information affecting the customer experience were added.

Thanks to comprehensive SEO activities, the online store's website gained visibility in Google search results, which contributed to a significant increase in the number of clicks from the search engine and an increase in organic traffic. This is a perfect example of how careful on-site and off-site SEO can contribute to online marketing success.

Company X – June

Company X – July

Takeover of the website by Nethouse and increase in position from August 2022

Last 12 months

Artykuł Jubiler – ŚwiatBiżuterii24 pochodzi z serwisu Nethouse.

1. WooCommerce Online Store:
   • An online store based on the WooCommerce platform was implemented, enabling the sale of products and services online.
   • The store is equipped with an online payment function, enabling customers to make transactions safely and conveniently.
   • Automatic invoicing has been configured, which speeds up the order processing process and provides customers with professional documents.
2. Blog with Legal Articles:
   • A blog has been created which serves as a source of valuable legal information for visitors.
   • The articles are SEO-optimized, which helps position the website in search results.
   • Regular publications on the blog enrich the website's content and keep it up to date.
3. On-Site SEO activities:
   • Content, meta tags, headings and other page elements were optimized in line with SEO best practices.
   • The URL structure and sitemap have been optimized, improving the indexing of the website by search engines.
   • Unique and valuable descriptions of products in the store and articles on the blog were created, with the aim of being attractive to users and search engines.
4. Google Ads campaign:
   • A Google Ads campaign was conducted, which focused on key phrases related to the attorney services offered by the Law Firm.
   • Campaign results were regularly monitored and strategies were adjusted based on data analysis.
5. Development and Modifications:
   • The website is systematically developed and modified to adapt to changing customer needs and new trends in design and technology.
   • New services, products and functionalities are added to keep the website always up-to-date and competitive.

The website of Marek Chudzicki's Law Firm combines information, shop and promotional functions, which makes it a comprehensive customer service tool and an effective online marketing tool.

Performance report for the last 12 months with Google Search Console

Artykuł Adwokat Chudzicki – kancelaria pochodzi z serwisu Nethouse.