{"id":213,"date":"2021-03-29T22:23:58","date_gmt":"2021-03-29T20:23:58","guid":{"rendered":"https:\/\/www.nethouse.tech\/?page_id=213"},"modified":"2023-11-30T14:30:57","modified_gmt":"2023-11-30T13:30:57","slug":"pozycjonowanie","status":"publish","type":"page","link":"https:\/\/www.nethouse.tech\/en\/pozycjonowanie\/","title":{"rendered":"Positioning"},"content":{"rendered":"<p>[et_pb_section fb_built=\u201d1\u2033 _builder_version=\u201d4.16\u2033 _module_preset=\u201ddefault\u201d custom_padding=\u201d||16px|||\u201d top_divider_style=\u201dramp\u201d top_divider_color=\u201d#004AAD\u201d top_divider_height=\u201d92px\u201d top_divider_flip=\u201dvertical\u201d global_colors_info=\u201d{}\u201d][et_pb_row _builder_version=\u201d4.16\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_ column type= \u201d4_4\u2033 _builder_version=\u201d4.16\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_text _builder_version=\u201d4.16\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h1>Website positioning<\/h1>\n<p>As part of my comprehensive services, I offer: <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u201d1_4,1_4,1_4,1_4\u2033 _builder_version=\u201d4.16\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201d1_4\u2033 _builder_version =\u201d4.16\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_blurb title=\u201dPositioning\u201d image=\u201dhttps:\/\/www.nethouse.tech\/wp-content\/uploads\/2021\/03\/google.png\u201d alt=\u201dsearch results\u201d _builder_version=\u201d4.16\u2033 _module_preset=\u201ddefault\u201d body_font=\u201d||||||||\u201d body_text_align=\u201dleft\u201d global_colors_info=\u201d{}\u201d custom_css_blurb_image__hover_enabled=\u201don|hover\u201d custom_css_blurb_image__hover=\u201dtransform: translate(40px,-20px);||transition-duration:2s;\u201d]<\/p>\n<p>Effective positioning of websites and online stores in the most popular search engines<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u201d1_4\u2033 _builder_version=\u201d4.16\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_blurb title=\u201dKeyphrases\u201d image=\u201dhttps:\/\/www.nethouse .tech\/wp-content\/uploads\/2021\/03\/bar-chart.png\u201d alt=\u201dkeyword selection\u201d _builder_version=\u201d4.16\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d custom_css_blurb_image__hover_enabled=\u201don|hover\u201d custom_css_blurb_image__hover =\u201dtransform: translate(40px,-20px);||transition-duration:2s;\u201d]<\/p>\n<p>Professional advice and support in selecting optimal key phrases<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Dzia\u0142ania %22on-site%22&#8243; image=&#8221;https:\/\/www.nethouse.tech\/wp-content\/uploads\/2021\/03\/modyfikacja.png&#8221; alt=&#8221;modyfikacja strony&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_blurb_image__hover_enabled=&#8221;on|hover&#8221; custom_css_blurb_image__hover=&#8221;transform: translate(40px,-20px);||transition-duration:2s;&#8221;]<\/p>\n<p>Preparation or modification of technical elements of the website in order to achieve positioning<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u201d1_4\u2033 _builder_version=\u201d4.16\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_blurb title=\u201dFees\u201d image=\u201dhttps:\/\/www.nethouse. tech\/wp-content\/uploads\/2021\/03\/oplata.png\u201d alt=\u201dperformance fees\u201d _builder_version=\u201d4.16\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d custom_css_blurb_image__hover_enabled=\u201don|hover\u201d custom_css_blurb_image__hover=\u201dtransform : translate(40px,-20px);||transition-duration:2s;\u201d]<\/p>\n<p>Fees for the page&#039;s results in the search engine<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201d1\u2033 admin_label=\u201dExclusive Feature Section\u201d _builder_version=\u201d4.16\u2033 background_color=\u201d#f7f7f7\u2033 custom_padding=\u201d90px||90px|\u201d global_colors_info=\u201d{}\u201d][et_pb_row column_structure=\u201d2_3,1_3\u2033 custom_padding_last_edited=\u201don|desktop\u201d admin_label=\u201dExclusive Feature Area\u201d _builder_version=\u201d4.16\u2033 use_background_color_gradient=\u201don\u201d background_color_gradient_direction=\u201d100deg\u201d background_color_gradient_stops=\u201d1TP5 T55ccee 0% |rgba(0.74,173,0.88) 100%\u201d background_color_gradient_overlays_image=\u201don\u201d background_color_gradient_start=\u201d#55ccee\u201d background_color_gradient_end=\u201drgba(0.74,173,0.88)\u201d background_image=\u201dhttps:\/\/www.nethouse.tech\/wp-content\/uploads\/2021\/03\/02.jpg\u201d custom_margin=\u201d|||\u201d custom_padding=\u201d5%||40px|5%\u201d custom_padding_tablet=\u201d|5%||\u201d custom_padding_phone=&quot;|||&quot; 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button_border_width__hover_enabled=\u201doff\u201d button_one_border_width__hover_enabled=\u201doff\u201d button_two_border_width__hover_enabled=\u201doff\u201d button_border_color__hover_enabled=\u201doff\u201d button_one_border_color__hover_enabled=\u201doff\u201d button_two_border_color__hover_enabled=\u201doff\u201d button_border_radius__hover _enabled=\u201doff\u201d button_one_border_radius__hover_enabled=\u201doff\u201d button_two_border_radius__hover_enabled=\u201doff\u201d button_letter_spacing__hover_enabled=\u201doff\u201d button_one_letter_spacing__hover_enabled=\u201doff\u201d button_two_letter_spacing__hover_enabled=\u201doff\u201d button_bg_color__hover_enabled=\u201doff\u201d button_one_bg_color__hover_enabled=\u201doff\u201d button_two_bg_color__hover_enabled=\u201doff\u201d]<\/p>\n<p>Positioning is an activity aimed at improving the visibility of a website in the search engine. A website that appears high in search results is visited more often by users, and therefore your company has a greater chance of acquiring a new customer. <\/p>\n<h3>How is a page&#039;s position determined?<\/h3>\n<p>Google&#039;s advanced algorithm is responsible for the entire mechanism of calculating place in the search engine. It takes into account several hundred factors that influence it and, on this basis, allocates places in the search results for a specific keyword phrase and the page ranking. <\/p>\n<h3>Selection of keywords <\/h3>\n<p>Good selection of keywords is undoubtedly the most important element of planning the positioning of the website. Usually, the client himself knows what phrases he would like to be displayed for in the search engine. However, my role is to check and select them appropriately so that these are words that are actually entered in the search engine. Thanks to the available tools, you can also easily check what other similar words are used.[\/et_pb_cta][\/et_pb_column][et_pb_column type=\u201d1_3\u2033 _builder_version=\u201d4.16\u2033 custom_padding=\u201d|||\u201d global_colors_info=\u201d{}\u201d custom_padding__hover=\u201d|||\u201d][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u201d1_3,1_3,1_3\u2033 admin_label=\u201dStatistics\u201d _builder_version=\u201d4.16\u2033 custom_margin=\u201d3px|auto||auto||\u201d custom_padding=\u201d|||\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201d1_3\u2033 _builder_version=\u201d4.16\u2033 custom_padding=\u201d|||\u201d global_colors_info=\u201d{}\u201d custom_padding__hover=\u201d|||\u201d][et_pb_number_counter title=\u201dSatisfied customers\u201d number=\u201d54\u2033 percent_sign=\u201doff\u201d _builder_version=\u201d4.16\u2033 title_font=\u201d||||||||\u201d number_font=\u201dPoppins||||||||\u201d number_text_color=\u201d#55CCEE\u201d 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max_width=\u201d100%\u201d max_width_tablet=\u201d100%\u201d max_width_phone=\u201d\u201d max_width_last_edited=\u201don|desktop\u201d custom_padding=\u201d|||\u201d make_fullwidth=\u201don\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.16\u2033 custom_padding=\u201d|||\u201d global_colors_info=\u201d{}\u201d custom_padding__hover=\u201d|||\u201d][et_pb_image src=\u201dhttps:\/\/www.nethouse.tech\/wp-content\/uploads\/2021\/03\/laptop21.png\u201d title_text=\u201dlaptop21\u2033 force_fullwidth=\u201don\u201d align_tablet=\u201dcenter\u201d align_phone=\u201d\u201d align_last_edited=\u201don|desk top\u201d _builder_version=\u201d4.16\u2033 animation_style=\u201dfade\u201d global_colors_info=\u201d{}\u201d][\/et_pb_image][\/et_pb_column][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.16\u2033 custom_padding=\u201d180px|12%|180px|8%\u201d custom_padding_tablet=\u201d\u201d custom_padding_phone=\u201d36px||0px||false|false\u201d custom_padding_last_edited=\u201don|phone\u201d global_colors_info=\u201d{}\u201d custom_padding__hover=\u201d|||\u201d][et_pb_cta title=\u201dMonthly Reports\u201d button_url=\u201d#\u201d admin_label=\u201dLast Year Report Text\u201d _builder _version=\u201d4.16\u2033 header_font=\u201d|600|||||||\u201d header_font_size=\u201d36px\u201d header_line_height=\u201d1.4em\u201d body_font=\u201d||||||||\u201d body_line_height=\u201d1.8em\u201d use_background_color=\u201doff\u201d custom_button=\u201don\u201d button_text_size=\u201d14px\u201d button_text_color=\u201d#ffffff\u201d button_bg_color=\u201d#8b20bb\u201d button_border_width=\u201d12px\u201d button_border_color=\u201d#8b20bb\u201d button_letter_spacing=\u201d2px\u201d button _font=\u201dPoppins|600||on|||||\u201d button_icon=\u201d$||divi||400\u2033 text_orientation=\u201dleft\u201d background_layout=\u201dlight\u201d max_width=\u201d550px\u201d animation_style=\u201dslide\u201d animation_direction=\u201dright\u201d animation_intensity_slide=\u201d10%\u201d animation_starting_opacity=\u201d100%\u201d global_colors_info=\u201d{}\u201d button_text_size__hover _enabled=\u201doff\u201d button_one_text_size__hover_enabled=\u201doff\u201d button_two_text_size__hover_enabled=\u201doff\u201d button_text_color__hover_enabled=\u201doff\u201d button_one_text_color__hover_enabled=\u201doff\u201d button_two_text_color__hover_enabled=\u201doff\u201d button_border_width__hover_enabled=\u201doff\u201d button_one_border_width__hover_enabled=\u201doff\u201d button_two_border_width__hover_enabled=\u201doff\u201d button_border_color__hover_enabled=\u201doff\u201d button_one_border_color__hover_enabled=\u201doff\u201d button_two_border_color__hover_enabled=\u201doff\u201d button_border_radius__hover_enabled=\u201doff\u201d button_one_border_radius__ hover_enabled=\u201doff\u201d button_two_border_radius__hover_enabled=\u201doff\u201d button_letter_spacing__hover_enabled=\u201doff\u201d button_one_letter_spacing__hover_enabled=\u201doff\u201d button_two_letter_spacing__hover_enabled=\u201doff\u201d button_bg_color__hover_enabled=\u201doff\u201d button_one_bg_color__hover_enabled=\u201doff\u201d button_two_bg_color__hover_enabled=\u201doff\u201d]<\/p>\n<p>Settlements are made by presenting a monthly report. Such a report details the phrase and the position it was in during the billing period. The position of the page to be settled is calculated from the average position for the entire month. Such reports are generated using the SeoStation program, which reliably measures organic search results.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201d1\u2033 use_custom_gutter=\u201don\u201d specialty=\u201don\u201d padding_top_1=\u201d4%\u201d padding_right_1=\u201d8%\u201d padding_bottom_1=\u201d8%\u201d padding_left_1= \u201d12%\u201d padding_1_tablet=\u201d|0px||0px\u201d padding_1_phone=\u201d\u201d padding_1_last_edited=\u201don|desktop\u201d admin_label=\u201dFeature Section\u201d _builder_version=\u201d4.16\u2033 use_background_color_gradient=\u201don\u201d background_color_gradient_direction=\u201d90deg\u201d background_color_gradient_stops=\u201d#f7f7f7 55%|#ffffff 55%\u201d background_color_gradient_start=\u201d#f7f7f7\u2033 background_color_gradient_start_position=\u201d55%\u201d background_color_gradient_end=\u201d#ffffff\u201d background_color_gradient_end_position=\u201d55%\u201d inner_width=\u201d100%\u201d inner_max_width=\u201d100%\u201d custom_padding=\u201d0px|27px||27px|| true\u201d use_custom_width=\u201don\u201d width_unit=\u201doff\u201d custom_width_percent=\u201d100%\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201d1_2\u2033 specialty_columns=\u201d2\u2033 _builder_version=\u201d4.16\u2033 custom_padding=\u201d|||\u201d global_colors_info=\u201d{}\u201d padding_tablet=\u201d|0px||0px\u201d padding_last_edited=\u201don|desktop\u201d custom_padding__hover=\u201d|||\u201d padding_phone=\u201d|0px||0px\u201d][et_pb_row_inner admin_label=\u201dFeature Text Area\u201d _builder_version=\u201d4.16\u2033 global_colors_info=\u201d{}\u201d][et_pb_column_inner saved_specialty_column_type=\u201d1_2\u2033 _builder_version=\u201d4.16\u2033 custom_padding=\u201d|||\u201d global_colors_info=\u201d{}\u201d custom_padding__hover=\u201d|||\u201d][et_pb_text admin_label=\u201dTitle\u201d _builder_version=\u201d4.16\u2033 text_font=\u201d||||||||\u201d text_font_size=\u201d16px\u201d text_line_height=\u201d1.8em\u201d header_font=\u201d||||||||\u201d header_2_font=\u201d||||||||\u201d header_2_text_align=\u201dleft\u201d header_2_font_size=\u201d36px\u201d header_2_line_height=\u201d1.4em\u201d text_orientation=\u201djustified\u201d max_width=\u201d550px\u201d custom_margin=\u201d|||\u201d custom_padding=\u201d|||\u201d animation_style=\u201dfold\u201d animation_direction=\u201dleft\u201d animation_intensity_fold=\u201d10%\u201d animation_starting_opacity=\u201d100%\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h2>How much does positioning cost?<\/h2>\n<p>Many factors influence the cost of website positioning. The most important thing in this process is to determine the key phrase. The longer the phrase, the cheaper the positioning becomes - but then we are not sure whether the customer will enter such a long phrase in the search engine. The number of searches for a given phrase per month and the competition that fights for the best positions in the search engine are also taken into account. <\/p>\n<h3>You pay for the effect<\/h3>\n<p>Fees are charged for the effect, i.e. entering a phrase in a specific position in Google. Payments are collected when a given keyword reaches position 10 or higher in the search engine (first page of Google). If I can&#039;t do it, you pay nothing.<br \/>\nWhy could it fail?<br \/>\nPositioning is a very complicated process and its results depend on too many ranking factors. Therefore, no guarantee can be given for this. So if someone guarantees this to you, it&#039;s simply not true. <\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.16\u2033 custom_padding=\u201d|||\u201d global_colors_info=\u201d{}\u201d custom_padding__hover=\u201d|||\u201d][et_pb_image src=\u201dhttps:\/\/www.nethouse.tech\/wp-content\/uploads\/2021\/03\/web-design-01.jpg\u201d show_bottom_space=\u201d off\u201d force_fullwidth=\u201don\u201d align_tablet=\u201dcenter\u201d align_phone=\u201d\u201d align_last_edited=\u201don|desktop\u201d _builder_version=\u201d4.16\u2033 global_colors_info=\u201d{}\u201d][\/et_pb_image][\/et_pb_column][\/et_pb_section][et_pb_section fb_built =\u201d1\u2033 _builder_version=\u201d4.23.1\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_row _builder_version=\u201d4.23.1\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d4.23.1\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d {}\u201d][et_pb_text _builder_version=\u201d4.23.1\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h2>Example SEO campaigns<\/h2>\n<p>[\/et_pb_text][et_pb_portfolio _builder_version=\u201d4.23.1\u2033 _module_preset=\u201ddefault\u201d include_categories=\u201d15\u2033 fullwidth=\u201doff\u201d hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row ][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Website positioning As part of my comprehensive services, I offer: Effective positioning of websites and online stores in the most popular search engines. Expert advice and support in selecting optimal key phrases. Preparation or modification of technical elements of the website in order to make positioning more effective. Fees for the result of the website in the search engine. Positioning is an action aimed at improving the visibility of the website in the search engine. 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